As a medium of text and information transmission, picture book is loved by many enterprises, and is a common marketing tool used by most enterprises. Especially for enterprises with less marketing expenses, picture books support the expectations of enterprises. According to these functions, brochures as a unique plasmid vector, the basic laws of its universality can be sorted out as follows.

1、賦予畫冊(cè)靈魂

1. Endow album with soul

取得成功非不經(jīng)意。出色的宣傳冊(cè)常有一個(gè)的生命，也就是說(shuō)是氣質(zhì)，一般根據(jù)版式設(shè)計(jì)、創(chuàng)意文案表述來(lái)構(gòu)建。出色宣傳冊(cè)和拙劣宣傳冊(cè)中間的區(qū)別，不僅取決于室內(nèi)設(shè)計(jì)師水準(zhǔn)或用料的高矮，更加重要的是方案策劃邏輯思維。

Success is not achieved by carelessness. Excellent brochures often have a life, that is, temperament. They are generally constructed according to layout design and creative copy expression. The difference between excellent brochures and poor brochures depends not only on the level of interior designers or the height of materials used, but also on the logical thinking of scheme planning.

2、見(jiàn)識(shí)定高矮。方案策劃決策宣傳冊(cè)水準(zhǔn)勝負(fù)，好看的設(shè)計(jì)方案僅僅對(duì)實(shí)行的一種性規(guī)定。用好看是否考量宣傳冊(cè)高矮是舍本求末的作法，觀念才算是宣傳冊(cè)的使用者更應(yīng)深入的。宣傳冊(cè)生命是公司（知名）生命的提煉出升化，宣傳冊(cè)氣場(chǎng)與公司（知名）氣場(chǎng)應(yīng)一脈相承，出色宣傳冊(cè)勝在觀念，贏在方案策劃，高在設(shè)計(jì)方案。

2. Knowledge determines height. Scheme planning and decision-making brochures, the level of success or failure, good-looking design scheme is only a kind of provisions for implementation. Whether to consider the height of brochures with good looks or not is a way to sacrifice the essence and seek the end. The concept is more important for the users of brochures. The life of brochures is the refinement and upgrading of the life of a company (well-known brand). The gas field of brochures and that of the company (well-known brands) should be in the same line. Excellent brochures win in concept, scheme planning and design scheme.

3、邏輯滲透、串珠引線

3. Logic penetration, bead wire

宣傳冊(cè)方案策劃全過(guò)程時(shí)要塑造“整分”邏輯思維，一個(gè)宣傳冊(cè)整體觀，一個(gè)觀念表述，一個(gè)總體形象營(yíng)造，這些。再此整體觀具體指導(dǎo)下，開(kāi)展靜脈注射填肉，將企業(yè)介紹、老板發(fā)言、公司過(guò)程、產(chǎn)品簡(jiǎn)介等內(nèi)容分層鍵入。

In the whole process of the planning of brochures, it is necessary to shape the logical thinking of "integration", a holistic view of brochures, a concept expression, and an overall image building. Under the specific guidance of this holistic view, we carried out intravenous injection meat filling, and input the contents of enterprise introduction, boss's speech, company process, product introduction and so on.

4、有頭有臉、形象顯出

4. Have a head and face, and show the brand image

面子是關(guān)于形象的。專輯的“頭”和“臉”主要體現(xiàn)在封面和里面的整體風(fēng)格上。專輯的封面和整體設(shè)計(jì)風(fēng)格將給讀者一個(gè)直觀的印象，尤其是當(dāng)許多專輯相互競(jìng)爭(zhēng)時(shí)。

Face is about image. The "head" and "face" of the album are mainly reflected in the overall style of the cover and inside. The album cover and overall design style will give readers an intuitive impression, especially when many albums compete with each other.

5、眉清目秀、大有看頭

5. Beautiful features and great prospects

每個(gè)人都不一樣，企業(yè)也不一樣。這張專輯應(yīng)該以藝術(shù)的形式向讀者傳達(dá)這一“特色”——不流行的東西更有吸引力。在相冊(cè)頁(yè)面的內(nèi)容處理中，可以參照“三點(diǎn)式一”的操作方法，即發(fā)現(xiàn)差異(difference)、構(gòu)架交流點(diǎn)(受眾興趣)、具體表達(dá)點(diǎn)(具體表達(dá)材料)，并通過(guò)創(chuàng)意方式將這三點(diǎn)聯(lián)系起來(lái)。

Everyone is different, so is the enterprise. This album should convey this "feature" to readers in the form of Art - something that is not popular is more attractive. In the content processing of photo album pages, we can refer to the operation method of "three-point one", that is to find difference, frame communication point (audience interest), specific expression point (specific expression material), and connect these three points through creative way.

6、圖文并茂，賞心悅目

6. Picture and text, pleasing to the eye

相冊(cè)應(yīng)該有圖片和文章。圖片和文檔之間的關(guān)系不是雞和蛋之間的關(guān)系，而是伴隨和互補(bǔ)的關(guān)系。根據(jù)經(jīng)驗(yàn)，兩者之間的協(xié)調(diào)主要取決于造物主本人。如果文案占主導(dǎo)地位，圖片很可能與文案相匹配，而圖片則處于從屬地位。

Photo albums should have pictures and articles. The relationship between picture and document is not the relationship between chicken and egg, but the relationship of accompaniment and complementarity. According to experience, the coordination between the two mainly depends on the creator himself. If copywriting is dominant, the picture is likely to match the copy, while the picture is subordinate.

7、圖片精挑、匹配為要

7. Image selection and matching are important

高質(zhì)量畫冊(cè)用“圖”講究，不單指圖片漂亮與否，而指圖片要與畫冊(cè)自身相匹配。請(qǐng)求圖片選用要契合畫冊(cè)本身特質(zhì)，這里對(duì)畫冊(cè)設(shè)計(jì)者的認(rèn)知才能提出了較高的請(qǐng)求。圖片可以充沛表達(dá)信息，精度足夠，與文案配適宜當(dāng)，即契合美觀規(guī)范。

High quality album with "pictures" pay attention to, not only refers to whether the picture is beautiful or not, but also refers to the picture to match the album itself. The request for picture selection should be in line with the characteristics of the album itself, which puts forward a higher request for the designer's cognitive ability. The pictures can fully express information, have enough precision, and match with the copy appropriately, that is, they conform to the aesthetic standards.

8、內(nèi)容為先、材質(zhì)恰當(dāng)

8. Content first, material appropriate

畫冊(cè)以內(nèi)容為重，方式次之。在材質(zhì)和工藝的選擇上，要根據(jù)用處、表現(xiàn)、設(shè)計(jì)、本錢等幾方面綜合思索。關(guān)于大多數(shù)企業(yè)而言，畫冊(cè)制造要以適宜為準(zhǔn)繩。如業(yè)務(wù)員開(kāi)辟市場(chǎng)所用畫冊(cè)若形大致重，無(wú)疑是為本人找費(fèi)事，非明智選擇。費(fèi)用充足，特殊場(chǎng)所運(yùn)用，有特殊目的的畫冊(cè)另當(dāng)別論。

The album focuses on the content, followed by the way. In the choice of material and technology, we should consider the use, performance, design, cost and other aspects. As far as most enterprises are concerned, album manufacturing should be based on suitability. If the sales staff to open up the market, if the album is roughly heavy, it is no doubt a trouble for me, not a wise choice. It is a special case that the cost is sufficient, the use of special places, and the album with special purpose is another matter.

以上就是小編今日為大家分享的內(nèi)容，希望可以幫助到大家。

The above is what I share with you today. I hope it can help you.