1、企業(yè)畫冊應(yīng)當(dāng)要有好的主題

1. Enterprise album should have a good theme

提煉主題是策劃畫冊的步。主題是對品牌生長策略、企業(yè)籠統(tǒng)策略、營銷策略的提煉和暢通領(lǐng)悟。沒有主題的提煉，那葡萄照樣葡萄，釀出的不可能是有層次的葡萄酒，畫冊是機(jī)器的鋪排，不是展現(xiàn)或許表明，更不是表達(dá)。

Refining the theme is the first step in planning the album. The theme is the refinement and smooth understanding of brand growth strategy, enterprise general strategy and marketing strategy. Without theme extraction, the grapes can still be grapes. It is impossible to brew layered wine. The album is a machine arrangement, not a display or indication, nor an expression.

2、企業(yè)畫冊必定有一個(gè)好的“導(dǎo)演”

2. Enterprise album must have a good "director"

一本好的畫冊就是一部優(yōu)秀的片子，故事的制作，節(jié)拍的控制，畫面的搶眼等等，都很鍛煉導(dǎo)演的水準(zhǔn)。畫冊的架構(gòu)，就是片子的架構(gòu)。有好的架構(gòu)的畫冊，就如片子有了節(jié)拍，畫冊有了“起、承、轉(zhuǎn)、合”。

A good album is an excellent film. The production of the story, the control of the beat, the eye-catching picture and so on all exercise the director's level. The structure of the album is the structure of the film. A picture album with a good structure is like a film with a beat, and a picture album with "start, inherit, transfer and close".

3、企業(yè)畫冊要有構(gòu)思

3. Enterprise album should have conception

好的構(gòu)思不光歸于雜志表達(dá)。好的構(gòu)思相符畫冊表明戰(zhàn)略，在什么地方都體現(xiàn)畫冊主題

Good ideas don't just come from magazine expression. A good idea is consistent with the album to show the strategy, and the theme of the album is reflected everywhere

4、企業(yè)畫冊有過癮的版式

4. The enterprise album has an enjoyable layout

猶如好的古裝格局，要新不要舊。好的版式會留心對汗青的繼承關(guān)連。好的版式會接納化的傾向：留心留白，吸納化的元素。

It is like a good ancient costume pattern, new rather than old. A good layout will pay attention to the inheritance of history. A good layout will accept the tendency to change: pay attention to the white space and absorb the changed elements.

5、企業(yè)畫冊必定要有攝影

5. Enterprise album must have photography

濟(jì)南印刷廠認(rèn)為企業(yè)愿意花許多錢在產(chǎn)品研發(fā)上，而展現(xiàn)在畫冊上的倒是殘次產(chǎn)品圖片；今世企業(yè)的團(tuán)隊(duì)作戰(zhàn)，在企業(yè)畫冊里很少得到體現(xiàn)。優(yōu)秀的企業(yè)畫冊在表達(dá)企業(yè)文化時(shí)，會創(chuàng)造出一些獨(dú)特的個(gè)人圖片。

Jinan printing factory thinks that enterprises are willing to spend a lot of money on product research and development, but the pictures of defective products are displayed in the picture album; The team operations of modern enterprises are rarely reflected in the enterprise picture books. An excellent enterprise album will create some unique personal pictures when expressing the enterprise culture.

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