如今，很多宣傳渠道都離不開印刷，印刷成了一種手段。但是，相關(guān)人員在開始工作之前應(yīng)該考慮一些問題和事項(xiàng)。下面來講講印刷前要估算以及明確很多事項(xiàng)是哪些？

Nowadays, many publicity channels are inseparable from printing, and printing has become a means. However, relevant personnel should consider some issues and matters before starting work. Let's talk about the estimation and clarification of many items before printing?

估算成本，衡量視覺效果

Estimating costs and measuring visual effects

1、需要估算印刷成本，呈現(xiàn)產(chǎn)品包裝印刷的視覺效果，看設(shè)計(jì)能否滿足需求。

1. It is necessary to estimate the printing cost, present the visual effect of product packaging and printing, and see whether the design can meet the needs.

2、需要從不同的視角進(jìn)行測試，盡量多角度觀察，通過視覺效果判斷是否存在色差問題。

2. It is necessary to test from different perspectives, observe from as many angles as possible, and judge whether there is a color difference problem through visual effects.

生產(chǎn)要有明確的品牌定位

Production should have a clear brand positioning

1、品牌傳達(dá)的是一系列價(jià)值主張和主題協(xié)調(diào)的問題，比如我們印刷的目的是什么，產(chǎn)品升級(jí)？產(chǎn)品補(bǔ)充？還是產(chǎn)品創(chuàng)新？

1. The brand conveys a series of value propositions and theme coordination issues, such as what is the purpose of our printing and product upgrading? Product supplement? Or product innovation?

2.需要做的是目標(biāo)消費(fèi)群體的定位，進(jìn)行市場調(diào)研和調(diào)研，找到目標(biāo)對(duì)象和核心消費(fèi)群體，以及核心消費(fèi)群體的價(jià)值觀和審美品位，分別是所有品牌定位要求。

2. what needs to be done is the positioning of the target consumer groups. Conducting market research and research to find the target and core consumer groups, as well as the values and aesthetic taste of the core consumer groups, are the requirements of all brand positioning respectively.

3、從手感來判斷印刷的手感和材質(zhì)的硬度

3. Judging the hand feel of printing and the hardness of materials from the hand feel

1、好的產(chǎn)品，充分了解產(chǎn)品設(shè)計(jì)的各種技巧和特點(diǎn)，有品牌要求，在同行中脫穎而出，節(jié)約成本，達(dá)到視覺美感。

1. Good products, fully understand the various skills and characteristics of product design, have brand requirements, stand out among peers, save costs and achieve visual beauty.

2、根據(jù)這些要求，可以選擇合適的材料進(jìn)行合理的捏合和粘合，但我們要求我們的印刷符合產(chǎn)品要求。

2. According to these requirements, suitable materials can be selected for reasonable kneading and bonding, but we require our printing to meet the product requirements.

3、特別是天然無添加劑、無污染的綠色食品，以及具有歷史文化氣息的食品和產(chǎn)品，更要使用性能材料，使用合適的材料性能更能滿足當(dāng)代人的需求.

3. In particular, natural green food without additives and pollution, as well as food and products with historical and cultural flavor, should use performance materials. The use of appropriate material properties can better meet the needs of contemporary people

比較各個(gè)產(chǎn)品的差異

Compare differences between products

1、濟(jì)南印刷廠家認(rèn)為有必要參考和研究同類型產(chǎn)品的印刷。這時(shí)候就需要注意選擇同類型、同檔次、同品種、同價(jià)值主張。

1. Jinan printing manufacturers believe that it is necessary to refer to and study the printing of the same type of products. At this time, we need to pay attention to choosing the same type, grade, variety and value proposition.

2、找出產(chǎn)品與其他產(chǎn)品的異同，找出不足和優(yōu)勢，加強(qiáng)優(yōu)勢，彌補(bǔ)不足。

2. Find out the similarities and differences between the product and other products, find out the shortcomings and advantages, strengthen the advantages and make up for the deficiencies.

3、可以開始確認(rèn)印刷的包裝風(fēng)格，在配色、消費(fèi)群體、字體圖案等方面可以找到突破和改進(jìn)。

3. We can start to confirm the packaging style of printing, and find breakthroughs and improvements in color matching, consumer groups, fonts and patterns.

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