1、 Album design elements

1、定義元素。說白了定義元素是這些不實(shí)際上存有的，不看得見的，但大家的思想意識(shí)又能覺得到的物品。比如人們見到斜角的圖型，覺得上邊有點(diǎn)兒，物塊的輪廊上帶外緣線。定義元素包含：點(diǎn)、線、面。

1. Define the element. To put it bluntly, the defining elements are those objects that do not actually exist and can not be seen, but can be felt by everyone's ideology. For example, when people see the diagonal pattern, they feel that the upper edge is a little, and there is an outer edge line on the wheel Gallery of the object block. Definition elements include: point, line and face.

2、視覺元素。定義元素沒有實(shí)際上的設(shè)計(jì)方案中多方面反映，它將是沒有實(shí)際意義的。定義元素一般是根據(jù)視覺元素反映的，視覺元素包含圖型的尺寸、樣子、色彩等。

2. Visual elements. If the definition element is not reflected in many aspects in the actual design scheme, it will have no practical significance. The definition elements are generally reflected according to the visual elements, which include the size, appearance, color, etc. of the pattern.

3、關(guān)聯(lián)元素。視覺元素在界面上怎樣機(jī)構(gòu)、排序，是靠關(guān)聯(lián)元素來決策的。包含：方位、部位、室內(nèi)空間、重心點(diǎn)等。

3. Associated elements. How to organize and sort visual elements on the interface depends on related elements. Including: orientation, location, indoor space, center of gravity, etc.

4、好用元素。指設(shè)計(jì)室表述的含意、內(nèi)容、設(shè)計(jì)方案的目地及作用。

4. Easy to use elements. It refers to the meaning, content, purpose and function of the design scheme expressed by the design office.

企業(yè)畫冊(cè)設(shè)計(jì)基本規(guī)范（圖二）

Basic specification for enterprise album design (Figure 2)

二、畫冊(cè)設(shè)計(jì)點(diǎn)、線、面組成

2、 Composition of picture album design points, lines and surfaces

形象是物塊的外界特點(diǎn)，是看得見的。形象包含視覺元素的各一部分，全部的定義元素如點(diǎn)、線、面在出自于界面時(shí)，也具備分別的形象。

Image is the external characteristic of the object block and can be seen. Image includes each part of visual elements. All defining elements such as point, line and surface also have their own images when they come from the interface.

廣告設(shè)計(jì)中的重復(fù)構(gòu)成：在廣告設(shè)計(jì)中，一組同樣或類似的形象構(gòu)成，其每一構(gòu)成企業(yè)變成重復(fù)構(gòu)成，重復(fù)構(gòu)成是一個(gè)少的企業(yè)，運(yùn)用它依據(jù)一定的組成標(biāo)準(zhǔn)排序、組成、便可獲得是的組成實(shí)際效果。

Repeated composition in advertising design: in advertising design, a group of the same or similar image composition, and each constituent enterprise becomes repeated composition. Repeated composition is the least enterprise. Using it to sort and form according to certain composition standards, we can obtain the best practical effect of composition.

企業(yè)畫冊(cè)設(shè)計(jì)基本規(guī)范（圖三）

Basic specification for enterprise album design (Figure 3)

三、色彩

3、 Colour

在畫冊(cè)設(shè)計(jì)的眾多因素中，顏色是一個(gè)關(guān)鍵的構(gòu)成。它可以生產(chǎn)制造氛圍、襯托主題，加強(qiáng)版塊的視覺撞擊力，立即造成大家的留意與感情上的反映;另一方面，還可以更加深層次地表明主題與形象的個(gè)性特征，加強(qiáng)認(rèn)知幅度，給人留有刻骨銘心的印像，在信息傳遞的另外使人海爾享有。

Among many factors in album design, color is a key component. It can create an atmosphere, set off the theme, strengthen the visual impact of the section, and immediately cause everyone's attention and emotional reflection; On the other hand, it can also show the personality characteristics of the theme and image at a deeper level, strengthen the cognitive range, leave an unforgettable impression on people, and make people enjoy it in the process of information transmission.

畫冊(cè)的顏色設(shè)計(jì)方案需從總體來看，重視各組成因素中間色彩三要素的總體一致，以組成能集中體現(xiàn)主題的基礎(chǔ)色彩;進(jìn)面考慮到顏色的亮度、色調(diào)、純凈度各要素的比照與調(diào)各關(guān)聯(lián)。設(shè)計(jì)師針對(duì)行為主體色彩的牢牢把握，可協(xié)助用戶組成總體印像，盡快了解主題。

The color design scheme of the album needs to pay attention to the overall consistency of the three elements of color among the constituent factors, so as to form the basic color that can centrally reflect the theme; The comparison and correlation of the elements of brightness, hue and purity of the color are considered. The designer's firm grasp of the behavior subject color can help users form an overall image and understand the theme as soon as possible.

企業(yè)畫冊(cè)設(shè)計(jì)基本規(guī)范（圖四）

Basic specification for enterprise album design (Figure 4)

四、畫冊(cè)編輯

4、 Album editor

特別注意的是，畫冊(cè)的方式、開本轉(zhuǎn)變較多，設(shè)計(jì)方案時(shí)要依據(jù)不一樣的狀況有所差異。

Special attention should be paid to that there are many changes in the way and format of the album, and the design scheme should be different according to different conditions.

頁碼偏少、總面積較小的畫冊(cè)，在設(shè)計(jì)方案時(shí)應(yīng)使版塊特點(diǎn)顯眼，色彩及形象要確立凸出。版式設(shè)計(jì)因素中，關(guān)鍵文本可適度大一些。碼較多的畫冊(cè)，因?yàn)橐饕憩F(xiàn)的內(nèi)容較多，以便保持統(tǒng)一，總體的覺得，在編輯上應(yīng)留意柵格構(gòu)造的應(yīng)用，要注重節(jié)奏感的轉(zhuǎn)變關(guān)聯(lián)，保存一定量的空白頁，色彩相互關(guān)系應(yīng)維持總體的融洽統(tǒng)一。

For the album with few page numbers and small total area, the design scheme should make the features of the section prominent, and the color and image should be established and prominent. Among the layout design factors, the key text can be moderately larger. The picture album with more codes should mainly show more contents in order to maintain unity. On the whole, we should pay attention to the application of grid structure in editing, pay attention to the transformation and correlation of rhythm, save a certain amount of blank pages, and maintain the overall harmony and unity of the relationship between colors.