1、 About handbags

從手提袋包裝到手提袋印刷到使用，不但為購(gòu)物者提供了方便，也可以借機(jī)再次推銷產(chǎn)品或品牌。設(shè)計(jì)精美的提袋會(huì)令人愛(ài)不釋手，即使手提袋印刷有醒目的商標(biāo)或廣告，顧客也會(huì)樂(lè)于重復(fù)使用，手提袋已成為目前有效率而又物美價(jià)廉的廣告媒體之一。

From bag packaging to bag printing to use, it not only provides convenience for shoppers, but also takes the opportunity to promote products or brands again. A well-designed bag will make people love it. Even if the bag is printed with conspicuous trademarks or advertisements, customers will be willing to reuse it. The bag has become one of the most efficient and inexpensive advertising media at present.

二、手提袋制作材料

2、 Bag making materials

通常用來(lái)制作手提袋的材料有紙張、無(wú)紡布、塑料三種。其中，紙質(zhì)手提袋可選擇的紙張類型有銅版紙、白卡紙等。銅版紙是一種普及的手提袋制作材料，其特點(diǎn)在于：印刷適用性好。由于銅版紙具有較高的白度與光澤度，印刷適性良好，印刷助手設(shè)計(jì)師可大膽采用各種畫面及色塊，廣告效果良好。

There are three kinds of materials commonly used to make handbags: paper, non-woven fabric and plastic. Among them, the paper types of paper bag can be selected are coated paper, white cardboard, etc. Coated paper is one of the most popular bag making materials, which is characterized by good printability. Due to the high whiteness and glossiness of coated paper, good printability, printing assistant designers can boldly use various pictures and color blocks, and the advertising effect is good.

在銅版紙表面覆光膜或啞膜后，不但具有防潮、耐用功能，而且顯得更精致。牢度適中，如需與較重的包裝品配套，可選用300G銅版紙印刷。白卡紙制作的手提袋是一種高檔的手提袋，其特點(diǎn)是：強(qiáng)度高白卡紙手提袋的強(qiáng)度是所有手提袋中高的，這是由白卡紙的物理性能決定的，設(shè)計(jì)師一般將這種手提袋用于盛放高檔服裝或商品。

After coated with light film or dumb film on the surface of coated paper, it not only has moisture-proof and durable functions, but also appears more delicate. The fastness is moderate. If it needs to be matched with heavy packaging, 300g coated paper can be used for printing. The bag made of white cardboard is a kind of top-grade bag, which is characterized by high strength. The strength of white cardboard bag is the highest among all the bags, which is determined by the physical properties of white cardboard. Designers generally use this kind of bag to hold high-grade clothing or goods.

紙質(zhì)細(xì)膩與白板紙手提袋相比，白卡紙手提袋手感明顯要細(xì)膩，因此，顯得特別高雅。紙質(zhì)手提袋印刷后需覆膜或穿繩后方可成形，手袋的繩子可選用尼龍繩、棉繩或紙繩。如手袋尺寸較大時(shí)，需在繩孔處加固鉚釘以抗拉力。

Compared with the white cardboard bag, the white cardboard bag is more exquisite, so it is particularly elegant. The paper bag can be formed after printing by covering film or threading rope. The rope of the bag can be nylon rope, cotton rope or paper rope. If the size of the bag is large, rivets should be reinforced at the rope hole to resist tension.

三、手提袋設(shè)計(jì)知識(shí)

3、 Bag design knowledge

手提袋對(duì)擴(kuò)大銷售，樹(shù)立名牌，刺激購(gòu)買欲增強(qiáng)競(jìng)爭(zhēng)力有很大的作用。手提袋設(shè)計(jì)一般要求簡(jiǎn)潔大方，正面一般以公司的LOGO和公司名稱為主，或者加上公司的經(jīng)營(yíng)理念，能夠加深消費(fèi)者對(duì)企業(yè)產(chǎn)品的印象，獲得良好的宣傳效果。

Handbags play an important role in expanding sales, establishing famous brands, stimulating purchasing desire and enhancing competitiveness. Generally speaking, the design of handbags should be simple and generous, and the front should be mainly based on the company's logo and company name, or combined with the company's business philosophy, which can deepen consumers' impression of enterprise products and obtain good publicity effect.

另外，對(duì)于作為手提袋設(shè)計(jì)印刷策略的前提，確立企業(yè)形象更有不可忽略的重要作用。設(shè)計(jì)師要在手提袋設(shè)計(jì)形式上，體現(xiàn)出企業(yè)與眾不同的特點(diǎn)，避免單調(diào)劃一。

In addition, as the premise of bag design and printing strategy, the establishment of corporate image plays an important role. Designers should reflect the distinctive characteristics of the enterprise in the form of handbag design to avoid monotony and uniformity.