The packaging design process is a planned, gradual and continuous improvement process. The success of design largely depends on whether the concept is accurate and meticulous. The beauty of design is infinite, and carefulness depends on attitude.

一、調(diào)查

1、 Investigation

調(diào)查是理解事物的過程，設(shè)計(jì)需要有目的、全面的調(diào)查。背景、市場調(diào)研、行業(yè)調(diào)研（關(guān)于品牌、受眾、產(chǎn)品……）、關(guān)于定位、表達(dá)技術(shù)的調(diào)查是設(shè)計(jì)的起點(diǎn)和基礎(chǔ)（背景知識）。

Investigation is the process of understanding things, and design needs purposeful and comprehensive investigation. Background, market research, industry research (about brand, audience, product...) The investigation of positioning and expression technology is the starting point and basis of design (background knowledge).

二、內(nèi)容

2、 Content

內(nèi)容分為主題和具體內(nèi)容兩部分，是設(shè)計(jì)師設(shè)計(jì)前的基本材料。

The content is divided into two parts: the theme and the specific content, which is the basic material before the designer designs.

三、創(chuàng)意

3、 Creativity

構(gòu)思是設(shè)計(jì)的步，思維比一切都重要。創(chuàng)意總是獨(dú)立于設(shè)計(jì)的。也許在你的視覺作品中傳達(dá)思想是難的。

Conception is the first step of design, thinking is more important than everything. Creativity is always independent of design. Maybe it's hard to convey ideas in your visual works.

四、調(diào)動(dòng)視覺元素

4、 Mobilize visual elements

在設(shè)計(jì)中，基本元素相當(dāng)于作品的組成部分。每個(gè)要素都應(yīng)有傳遞和加強(qiáng)信息傳遞的目的。真正優(yōu)秀的設(shè)計(jì)師往往“吝嗇”。他們使用的每一個(gè)元素都將從總體需求考慮。字體風(fēng)格的選擇過程是一個(gè)審美判斷的過程，色彩的運(yùn)用可以反映設(shè)計(jì)師對色彩的理解和修養(yǎng)。

In design, the basic elements are equivalent to the components of the work. Each element should have the purpose of transmitting and strengthening information transmission. Really good designers are often "stingy". Each element they use will be considered in terms of overall requirements. The selection of font style is a process of aesthetic judgment, and the use of color can reflect the designer's understanding and cultivation of color.

五、陳述的選擇

5、 Choice of statement

技巧就是技巧。在當(dāng)今視覺產(chǎn)品泛濫的情況下，要給觀眾留下深刻印象并不容易。更多的視覺作品被人們的眼睛自動(dòng)忽略了。有多少種方式可以把你的信息傳達(dá)出去？一種是以傳統(tǒng)美學(xué)表達(dá)的完整、細(xì)致的設(shè)計(jì)方式，為觀眾欣賞、閱讀、記憶。二是采用新穎或出人意料的方式實(shí)現(xiàn)（包括在材料上）三是瘋狂的廣告量，地毯式的強(qiáng)制轟炸。

Skill is skill. In the current situation of visual products flooding, it is not easy to impress the audience. More visual works are automatically ignored by people's eyes. How many ways can you get your message across? One is a complete and meticulous design method expressed by traditional aesthetics, which can be appreciated, read and remembered by the audience. The second is to use novel or unexpected ways to achieve (including in the material) the third is the crazy amount of advertising, carpet style forced bombing.

六、平衡

6、 Balance

平衡可以帶來視覺和心理上的滿足。設(shè)計(jì)者應(yīng)該解決圖片中力場的平衡，前后連接的平衡。平衡感也是設(shè)計(jì)師創(chuàng)作所需要的能力。平衡與不平衡是相對的，標(biāo)準(zhǔn)是是否符合主題要求。平衡分為對稱平衡和不對稱平衡，包括點(diǎn)、線、面、色、空間的平衡。

Balance can bring visual and psychological satisfaction. The designer should solve the balance of the force field in the picture, the balance of the front and back connection. A sense of balance is also the ability that designers need to create. Balance and imbalance are relative, and the standard is whether they meet the requirements of the subject. Balance is divided into symmetrical balance and asymmetrical balance, including the balance of point, line, surface, color and space.

七、視覺

7、 Vision

記住，你需要?jiǎng)?chuàng)造視覺刺激來升華你的工作。

Remember, you need to create visual stimuli to sublimate your work.

八、關(guān)于樣式

8、 About styles

作為一個(gè)設(shè)計(jì)師，有時(shí)這是違反風(fēng)格的。固定風(fēng)格的形成意味著自我的剛性，但同時(shí)，風(fēng)格也是設(shè)計(jì)師性格、偏好、經(jīng)驗(yàn)和修養(yǎng)的反映，也是設(shè)計(jì)師成熟的標(biāo)志。有人認(rèn)為“只有理解了大和聲，才能獨(dú)行邊疆”。

As a designer, sometimes it's against style. The formation of fixed style means the rigidity of self, but at the same time, style is also the reflection of designer's character, preference, experience and accomplishment, and also the symbol of designer's maturity. Some people think that "only by understanding the great harmony can we walk alone in the frontier.".

九、包裝箱的設(shè)計(jì)與制造

9、 Design and manufacture of packing box

檢查項(xiàng)目包括：圖形、字體、文字、顏色、排列、比例、出血

The inspection items include: graphics, font, text, color, arrangement, proportion and color

要求：視覺想象和效果要賞心悅目，更重要的是要讓觀眾理解！我們可以使我們的產(chǎn)品更方便。方便包括簡化學(xué)習(xí)曲線和影響你已經(jīng)知道的東西。

Requirements: the visual imagination and effect should be pleasing to the eye, more importantly, let the audience understand! We can make our products more convenient. Convenience includes simplifying the learning curve and influencing what you already know.