在設(shè)計商業(yè)濟南手提袋時，不光要考慮廣告表現(xiàn)的思想性、真實性，藝術(shù)性，還要兼顧到印刷工藝的特點，從而提高廣告表現(xiàn)效果，主要表現(xiàn)在6個方面：紙張的種類、紙張的開數(shù)、文字設(shè)計、圖片處理、顏色設(shè)計等。

When designing the commercial Jinan handbag, we should not only consider the ideological, authenticity and artistry of the advertising performance, but also take into account the characteristics of the printing process, so as to improve the advertising performance effect, mainly in six aspects: the type of paper, the number of paper openings, text design, picture processing, color design, etc.

1、紙張的種類

1. Type of paper

在設(shè)計商業(yè)手提袋時應(yīng)注意恰當選擇紙張種類，如彩色印刷的商業(yè)提袋可選用單面銅版紙，紙張定量可以低一些。另外，巧妙利用不同紙張表面的紋理效果，針對設(shè)計內(nèi)容的不同而選用布紋紙、蛋紋紙、光面紙等，以達到更佳的設(shè)計和宣傳效果。許多商業(yè)提袋是在室外使用的，除了選擇耐用的優(yōu)良紙張外，印刷時還要注意使用不易退色的優(yōu)良油墨。

In the design of commercial handbags, attention should be paid to the proper selection of paper types. For example, single-sided coated paper can be selected for color printed commercial handbags, and the paper weight can be lower. In addition, the texture effects of different paper surfaces are skillfully used, and cloth paper, egg paper, glossy paper, etc. are selected according to the different design contents to achieve better design and publicity effects. Many commercial bags are used outdoors. In addition to selecting durable fine paper, attention should be paid to the use of good ink that is not easy to fade when printing.

2、紙張的開數(shù)

2. Number of sheets

不合開數(shù)的設(shè)計稿，再出眾，也會造成紙張浪費。因此，設(shè)計人員手邊建議是備有一份紙張開數(shù)表，隨時參考。

No matter how outstanding the design draft is, it will also cause paper waste. Therefore, it is suggested that the designer should have a sheet of paper for reference at any time.

3、文字設(shè)計

3. Character design

在設(shè)計文字時應(yīng)避免用斜體字和過于細小的文字;字號較小的仿宋字不宜采用反自字：黑體字的字號不宜太小。另外，淺底色上的文字不宜設(shè)計成反白字，深底色上的文字顏色不宜過深。

When designing characters, avoid using italics and too small characters; The anti self character should not be used for the imitation Song Dynasty characters with small font size: the font size of bold type characters should not be too small. In addition, the characters on the light background should not be designed as anti white characters, and the characters on the deep background should not be too dark.

4、圖片處理

4. Picture processing

準備制版的圖片，在設(shè)計稿的尺寸上要以原稿尺寸為準按比例放大或縮小。根據(jù)設(shè)計需要，對圖片中不必要的內(nèi)容進行裁剪或挖空處理。

For the pictures to be prepared for plate making, the size of the design draft shall be scaled up or down according to the size of the original. According to the design needs, the unnecessary content in the picture shall be cut or hollowed out.

5、顏色設(shè)計

5. Color design

設(shè)計人員手邊應(yīng)備有一本印刷色譜，供選擇顏色時用，設(shè)計色彩應(yīng)盡量采用黃、品紅。青、黑四色進行組合搭配，少用專色，以免加大成本。在設(shè)計中還應(yīng)避免用大面積的深色做底色。

The designer should have a copy of printing color spectrum handy for color selection. The design color should be yellow and magenta as much as possible. The four colors of blue and black shall be combined and matched, and the spot color shall be used less to avoid increasing the cost. In the design, it should also avoid using large areas of dark color as the background.

6、與印后加工的匹配

6. Matching with post press processing

在設(shè)計商業(yè)濟南手提袋時還應(yīng)當考慮印后加工的要求，如商業(yè)提袋的表面要進行覆膜，在設(shè)計時應(yīng)盡量避免用大面積深色做底色，以免覆膜過程中產(chǎn)生的氣泡過于明顯，影響商業(yè)提袋的美觀。

In the design of commercial Jinan handbag, the requirements for post press processing should also be considered. For example, the surface of the commercial handbag should be covered with film. In the design, large areas of dark color should be avoided as the background color to avoid too obvious bubbles generated during the coating process, which will affect the beauty of the commercial handbag.

所以，在設(shè)計商業(yè)提袋時，不光要考慮廣告表現(xiàn)的思想性、真實性，藝術(shù)性，還要兼顧到印刷工藝的特點，從而提高廣告表現(xiàn)效果，主要表現(xiàn)在6個方面，以上就是問題的相關(guān)內(nèi)容了，更多相關(guān)事項就來我們網(wǎng)站http://buiy.cn咨詢吧！

Therefore, when designing the commercial bag, we should not only consider the ideological, authentic and artistic nature of the advertising performance, but also take into account the characteristics of the printing process, so as to improve the advertising performance effect, mainly in six aspects. The above is the relevant content of the problem. More relevant matters will come to our website http://buiy.cn Consult!