人的視覺(jué)整體概念是活動(dòng)的,絕不是靜止的。畫(huà)冊(cè)的美存在于運(yùn)動(dòng)中“整體美”和“運(yùn)動(dòng)美”如影隨形。濟(jì)南畫(huà)冊(cè)設(shè)計(jì)的整個(gè)審美過(guò)程就是一個(gè)動(dòng)態(tài)的過(guò)程。

　　The whole concept of human vision is active, not static. The beauty of the picture album exists in the movement of "overall beauty" and "sports beauty". The whole aesthetic process of Jinan album design is a dynamic process.

　　濟(jì)南畫(huà)冊(cè)設(shè)計(jì)動(dòng)態(tài)的審美方式與創(chuàng)意

　　The dynamic aesthetic way and creativity of Jinan album design

　　在畫(huà)冊(cè)審美活動(dòng)中,人與書(shū)的關(guān)系是怎樣的呢?一本書(shū)放在桌上,給人的感覺(jué)是靜止的,但是從審美角度來(lái)看,會(huì)發(fā)現(xiàn)書(shū)不是靜止的,人與書(shū)的關(guān)系時(shí)刻在變。一本書(shū)引起了我們的注意,我們會(huì)走近書(shū),書(shū)與人的距離發(fā)生了改變。翻閱書(shū)時(shí),從封面到書(shū)脊再到封底,感受到書(shū)在我們面前旋轉(zhuǎn)180度,甚是360度:閱讀書(shū),翻動(dòng)整體書(shū)內(nèi)頁(yè)的過(guò)程也是在運(yùn)動(dòng)中。書(shū)的美在翻閱的動(dòng)態(tài)中自然產(chǎn)生。

　　In the aesthetic activities of picture books, what is the relationship between people and books? A book on the table gives people a sense of stillness, but from the aesthetic point of view, it will be found that the book is not stillness, and the relationship between people and books is changing at all times. A book has attracted our attention. We will approach the book. The distance between the book and people has changed. When reading a book, from the front cover to the back cover to the back cover, I feel that the book rotates 180 degrees, or even 360 degrees in front of us: reading and turning the whole book's inner page are also in motion. The beauty of a Book naturally comes into being in the dynamic process of reading.

　　濟(jì)南畫(huà)冊(cè)設(shè)計(jì)動(dòng)態(tài)的審美方式與創(chuàng)意

　　The dynamic aesthetic way and creativity of Jinan album design

　　從整體觀念去考慮濟(jì)南畫(huà)冊(cè)設(shè)計(jì),整本書(shū)都呈現(xiàn)著青綠與白色的和諧美。有些頁(yè)面做鏤空處理可以透出筒子頁(yè)裝的內(nèi)頁(yè)里的那抹青綠,若實(shí)若虛的書(shū)口處的立體結(jié)構(gòu),整個(gè)濟(jì)南畫(huà)冊(cè)設(shè)計(jì)中各符號(hào)要素恰到好處,同時(shí)又統(tǒng)一于一個(gè)整體,誘導(dǎo)讀者以連續(xù)流暢的視覺(jué)流動(dòng)性進(jìn)入閱讀狀態(tài)入非凡的人生境界。

　　From the overall concept to consider the design of Jinan album, the whole book presents the harmonious beauty of green and white. Some pages can be hollowed out to reveal the blue and green color in the inner pages of the package pages. If the three-dimensional structure of the book mouth is real and virtual, all the symbols in the design of the whole Jinan album are just right. At the same time, they are unified as a whole to guide readers to enter the reading state with continuous and fluent visual mobility into a special realm of life.

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