包裝設(shè)計(jì)如何巧妙抓住客戶的需求?
來源:http://buiy.cn/ 發(fā)布時(shí)間:2021-12-29
1、根據(jù)商品價(jià)值做設(shè)計(jì)。
1. Design according to commodity value.
根據(jù)商品價(jià)值做出合適的設(shè)計(jì)方案,例如商品可以被分為電子產(chǎn)品、日用百貨以及服裝鞋帽等類別。如果是人們經(jīng)常使用到的日常用品,包裝的時(shí)候就不能過于講究精美,因?yàn)檫@會(huì)帶給消費(fèi)者一種經(jīng)濟(jì)價(jià)值過高的印象,包裝的精美程度要與產(chǎn)品內(nèi)在價(jià)值相關(guān)。
Make appropriate design schemes according to the value of commodities. For example, commodities can be divided into electronic products, daily necessities, clothing, shoes and hats. If it is a daily product that people often use, we should not pay too much attention to exquisite packaging, because it will give consumers the impression that the economic value is too high, and the exquisite degree of packaging should be related to the internal value of the product.
2、根據(jù)消費(fèi)人群做設(shè)計(jì)。
2. Design according to consumer groups.
包裝印刷廠為客戶講解,包裝設(shè)計(jì)中存在的一些技巧,其中根據(jù)消費(fèi)人群做設(shè)計(jì),就是需要考慮的一個(gè)要素,例如一些高端白酒是提供給中年人群的,設(shè)計(jì)的時(shí)候需要考慮到中年人的喜好,可以使用端莊沉穩(wěn)、大氣等設(shè)計(jì)風(fēng)格,再比如兒童用品,則可以使用可愛、卡通的設(shè)計(jì)風(fēng)格。
Packaging printing shop explains some skills in packaging design, and designing according to the consumer is a factor to consider. For example, some high-end Baijiu are provided to middle-aged people. When designing, they need to take into consideration the preferences of middle-aged people. They can use the design style of dignified, calm and atmosphere. For example, children's products can be used cute. Cartoon design style.
3、根據(jù)商品種類做設(shè)計(jì)。
3. Design according to the type of goods.
包裝印刷廠介紹包裝設(shè)計(jì)技巧,可以根據(jù)商品的種類進(jìn)行合理設(shè)計(jì),例如產(chǎn)品按照性質(zhì)和功能的不同,可以被分為化妝品類、食品類以及五金家電類等。不同的產(chǎn)品采取的設(shè)計(jì)語言要有所區(qū)別,要以突出產(chǎn)品賣點(diǎn)和優(yōu)勢為主,進(jìn)行有針對性的設(shè)計(jì)。
The packaging printing factory introduces the packaging design skills, which can be reasonably designed according to the types of commodities. For example, the products can be divided into cosmetics, food, hardware and household appliances according to their different properties and functions. The design language adopted by different products should be different. We should focus on highlighting the selling points and advantages of products and carry out targeted design.
包裝印刷廠對設(shè)計(jì)方案進(jìn)行講解,滿足消費(fèi)者的購物心理是有必要的,因?yàn)槌晒Φ陌b設(shè)計(jì),能夠給消費(fèi)者留下良好視覺印象,可以提升產(chǎn)品銷售量,獲得更多客戶資源。
It is necessary for the packaging printing factory to explain the design scheme and meet the shopping psychology of consumers, because successful packaging design can leave a good visual impression on consumers, improve product sales and obtain more customer resources.
以上就是山東印刷包裝給大家分享的主要內(nèi)容,更多的精彩內(nèi)容請大家繼續(xù)關(guān)注我們:http://buiy.cn
The above is the main content of Shandong printing and packaging to share with you. Please continue to pay attention to us for more wonderful contents: http://buiy.cn
濟(jì)南印刷廠講解的內(nèi)容 更多的內(nèi)容 請咨詢公司官網(wǎng)http://buiy.cn/相關(guān)新聞
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