The packaging box design theme should be clear, and the design should be in line with the product characteristics. When a product packaging box lacks the theme, it will lose to the same type of products, and it will make a big deduction in the sales path. The inside of the packing box should not be different, which will create a sense of deception. It is difficult to have repeat customers.

二、包裝盒設(shè)計(jì)要實(shí)事求是

2、 Packaging box design should be practical and realistic

包裝盒要根據(jù)實(shí)際情況來設(shè)計(jì)，不能走過多的“捷徑”，走過多的捷徑會(huì)使產(chǎn)品華而不實(shí)，過度的修飾更是難有產(chǎn)品品質(zhì)支撐作保證，往往會(huì)被別人所詬病。

The packaging box should be designed according to the actual situation. We can't go through too many "shortcuts". If we go through too many shortcuts, the product will be flashy, and the excessive decoration is difficult to have the product quality support as a guarantee, which is often criticized by others.

三、包裝盒設(shè)計(jì)要符合潮流的需要

3、 Packaging box design should meet the needs of the trend

山東印刷廠

Shandong printing factory

現(xiàn)在的包裝盒設(shè)計(jì)雖然是企業(yè)定位，但定位上不得不符合的這個(gè)潮流，一個(gè)的包裝盒會(huì)更讓人吸引消費(fèi)者了解，得到消費(fèi)者的認(rèn)同，如產(chǎn)品更是與綠色有關(guān)的，這可以設(shè)計(jì)成再生包裝，這樣不但可以保護(hù)換進(jìn)，而且可以得到保護(hù)產(chǎn)品性質(zhì)。

Although the current packaging box design is an enterprise positioning, the positioning has to conform to the trend of environmental protection. An environmental protection packaging box will attract more consumers to understand and get the recognition of consumers. For example, the product is more related to green environmental protection, which can be designed as environmental protection rebirth packaging, which can not only protect the exchange, but also protect the nature of the product.

山東印刷廠家使用的紙張分為兩大類：面紙和坑紙。一般包裝盒面紙常用的有：白銅、灰銅、單銅、粉灰紙、華麗紙、銀卡、黃金卡、白金卡鐳射卡、牛皮紙等。

The paper used by Shandong printing factories is divided into two categories: face paper and pit paper. General packaging box face paper commonly used are: white copper, gray copper, single copper, powder gray paper, gorgeous paper, silver card, gold card, white gold card, laser card, kraft paper, etc.

白底白板一共有兩種：單銅、白銅。它們的共同點(diǎn)就是正反兩面都是白色的。區(qū)別在于白銅一面是光滑的，另一面則是不光滑的，就是一面是涂布面，另一面沒有涂布面。通俗一點(diǎn)來說就是正面是可以進(jìn)行印刷的，而另一面是不能夠印刷的。單銅則是兩面都是涂布面，也就是正反兩面都能夠進(jìn)行印刷。

There are two kinds of whiteboard: single copper and white copper. What they have in common is that both sides are white. The difference is that one side of white copper is smooth, the other side is not smooth, that is, one side is coated with cloth, the other side is not coated with cloth. Generally speaking, the front side can be printed, while the other side cannot be printed. Single copper is coated on both sides, that is, both sides can be printed.