There are many kinds of printing technology. With the development of science and technology, more and more new technologies are applied in the printing industry. Bleeding technology is a typical example. Many people may not understand it. Let's talk about this bleeding technology

印刷廠出血技術(shù)是指為了保證印后加工中原設(shè)計(jì)尺寸的穩(wěn)定性，在分色制版時(shí)，依據(jù)實(shí)踐狀況，將某些色版在原有的設(shè)計(jì)尺寸上向外擴(kuò)展一定比例?，F(xiàn)代包裝物并不只是經(jīng)過(guò)單一的印刷，從印品到廢品還要閱歷諸多工序，如：軟包裝中的復(fù)合和制袋、紙品包裝中的上光、覆膜和模切等。這些工序都可能招致設(shè)計(jì)尺寸和實(shí)踐尺寸間產(chǎn)生較大誤差。

In order to ensure the stability of the original design size in post press processing, the bleeding technology of printing plant is to expand some color plates to a certain proportion in the original design size according to the practical situation in color separation plate making. Modern packaging is not only through a single printing, but also goes through many processes from printed products to waste products, such as compound and bag making in flexible packaging, glazing, film covering and die cutting in paper packaging, etc. These processes may lead to large errors between design size and practice size.

所以，根據(jù)不同的設(shè)計(jì)合理應(yīng)用出血技術(shù)是很有必要的。如很多軟包裝的主色彩為滿版實(shí)地，在制版中為保證復(fù)合、分切和制袋工序中根本尺寸的穩(wěn)定，電雕時(shí)主色彩版都向外擴(kuò)1.5～3mm，這樣才干保證廢品滿足請(qǐng)求。

Therefore, it is necessary to apply bleeding technique reasonably according to different designs. For example, the main color of many soft packaging is full plate. In plate making, in order to ensure the stability of the basic size in the process of compounding, slitting and bag making, the main color plate expands outward by 1.5 ~ 3mm during electric engraving, so as to ensure that the waste products meet the requirements.

在營(yíng)銷行業(yè)中存在著4C組合，這4C即是指客戶的愿望和需求、滿足需求的本錢(qián)、完成需求的便利性、完成需求所需的溝通。而在印刷包裝外觀設(shè)計(jì)中同樣也能夠遵照4C準(zhǔn)繩，而4C準(zhǔn)繩將會(huì)對(duì)包裝設(shè)計(jì)產(chǎn)生重要影響。一同來(lái)看看濟(jì)南印刷包裝的人士是怎樣說(shuō)的吧。

In the marketing industry, there are 4C combinations, which refer to the wishes and needs of customers, the cost of meeting the needs, the convenience of completing the needs, and the communication needed to complete the needs. In the design of printing and packaging, 4C criterion can also be followed, and 4C criterion will have an important impact on packaging design. Let's see what Jinan printing and packaging people say.

一、客戶的心理效果需求：

1、 Customers' psychological needs:

，想要設(shè)計(jì)一款好的禮盒印刷包裝產(chǎn)品，設(shè)計(jì)者必需要搞分明客戶關(guān)于禮盒包裝產(chǎn)品的真實(shí)需求。要理解到客戶需求包裝到達(dá)什么樣的效果，需求包裝表現(xiàn)出什么樣的層次效果，對(duì)外觀和顏色以及圖案方面有什么規(guī)范。而只要到達(dá)客戶的心理需求，才干作為一款好的禮盒包裝的前提。

First of all, if you want to design a good gift box printing and packaging products, the designer must make clear the real needs of customers about the gift box packaging products. We should understand what kind of effect the customer needs packaging to achieve, what kind of hierarchical effect the demand packaging shows, and what specifications the appearance, color and pattern have. And as long as the psychological needs of customers, ability as a good gift box packaging premise.

二、禮盒包裝印刷本錢(qián)

2、 Gift box printing cost

在停止禮盒印刷時(shí)，思索其本錢(qián)也是必需的事情，產(chǎn)品的包裝終目的也是作為商品自身的一個(gè)附加品，是為商品自身效勞的。假如早停止產(chǎn)品的包裝設(shè)計(jì)時(shí)，一味的追求華美，在選擇原資料和在印刷工藝過(guò)程中，形成的本錢(qián)過(guò)大，超出了客戶的與妻子和與商品自身價(jià)值相比比例過(guò)大的話，這也不是一個(gè)好的產(chǎn)品包裝。

When we stop printing gift boxes, it is necessary to think about the cost. The ultimate purpose of product packaging is to serve the commodity itself as an additional product. If we stop the product packaging design early, and blindly pursue the beauty, in the selection of raw materials and in the process of printing technology, the cost is too large, which exceeds the proportion of the customer's wife and the value of the product itself, it is not a good product packaging.

濟(jì)南包裝印刷

Jinan packaging printing

三、完成包裝印刷效果的便利性

3、 The convenience of completing packaging printing effect

在停止產(chǎn)品包裝效果設(shè)計(jì)時(shí)，假如只是一味的追求視覺(jué)效果上的華美性，只是滿足客戶和消費(fèi)者在視覺(jué)上的恣意請(qǐng)求的話，那么假如在停止產(chǎn)品的包裝印刷時(shí)發(fā)現(xiàn)現(xiàn)有的我印刷工藝無(wú)法完成的話，其費(fèi)事水平就不可思議了，座椅在停止包裝表面設(shè)計(jì)的時(shí)分，還是要思索如今印刷行業(yè)的技術(shù)或是公司現(xiàn)有的的工藝技術(shù)能否完成其設(shè)計(jì)效果

When we stop the design of product packaging effect, if we just blindly pursue the beauty of visual effect and just satisfy the customers' and consumers' willful visual requests, then if we find that the existing printing process can't be completed when we stop the product packaging printing, the level of trouble will be incredible. When we stop the design of packaging surface, we still have to pay attention to the design of seats Think about the printing industry technology or the company's existing technology can complete its design effect

四、完成禮盒包裝展示的與消費(fèi)者的溝通性

4、 Complete the communication with consumers of gift box packaging display

如今很多消費(fèi)者會(huì)發(fā)現(xiàn)，越來(lái)越多的產(chǎn)品包裝曾經(jīng)不再只是簡(jiǎn)單的文字或圖案了，常常一款容易感動(dòng)顧客的包裝總是圖文并茂的。假如一種產(chǎn)品的包裝能夠用圖形或者文字來(lái)和消費(fèi)者停止思想交流，或者消費(fèi)者去購(gòu)置時(shí)，這個(gè)產(chǎn)品的包裝無(wú)疑是勝利的，到達(dá)了包裝對(duì)產(chǎn)品起的良好效果。

Nowadays, many consumers will find that more and more product packaging is no longer just a simple text or pattern, often a package that is easy to move customers is always illustrated. If the packaging of a product can use graphics or words to communicate with consumers, or lead consumers to purchase, the packaging of the product is undoubtedly a victory, reaching the good effect of packaging on the product.

總之，濟(jì)南印刷包裝的人士倡議大家在停止產(chǎn)品的包裝設(shè)計(jì)時(shí)，要思索到4C請(qǐng)求，那么設(shè)計(jì)出來(lái)的印刷包裝就能夠稱之為有效的優(yōu)良包裝了。

In short, Jinan printing and packaging people suggest that when we stop the product packaging design, we should consider 4C request, then the designed printing and packaging can be called effective excellent packaging.