畫冊印刷設(shè)計中的視覺要素包括哪些?
來源:http://buiy.cn/ 發(fā)布時間:2020-10-19
何為一本好的濟南畫冊印刷?好的畫冊印刷,不僅僅是在視覺上要給人以沖擊感與享受,重要的是傳播企業(yè)的價值、企業(yè)形象。宣傳手冊講求的是一種整體感。宣傳手冊不是幾張簡簡單單的紙,它是一個宣傳的流程。宣傳手冊的視覺要素包括文字,圖形,色彩,編排等。
What is a good Jinan album printing? Good album printing is not only to give people a sense of impact and enjoyment in the visual, but also to spread the brand value and image of the enterprise. The brochure is about a sense of wholeness. The brochure is not a few simple pieces of paper, it is a propaganda process. The visual elements of the brochure include text, graphics, color, layout, etc.
1.文字
1. Text
文字作為視覺形象要素,它要有可讀性。同時,不同的字體變化和大小及面積的變化,又會帶來不同的視覺感受。文字的編排設(shè)計是增強視覺效果,使版面?zhèn)€性化的重要手段之一。
As a visual image element, text should be readable first. At the same time, different font changes and size and area changes, but also bring different visual experience. Text layout design is one of the important means to enhance the visual effect and make the layout personalized.
2.圖形
2. Graphics
圖形是一種用形象和色彩來直觀地傳播信息、觀念及交流思想的視覺語言,它能超越國界、排除語言障礙并進入各個領(lǐng)域與人們進行交流與溝通,是人類通用的視覺符號。
Graphics is a kind of visual language that can directly spread information, ideas and ideas with images and colors. It can transcend national boundaries, remove language barriers and enter various fields to communicate with people. It is a universal visual symbol for human beings.
3.色彩
3. Color
在宣傳冊設(shè)計的諸要素中,色彩是一個重要的組成部分。它可以制造氣氛、烘托主題,強化版面的視覺沖擊力,直接引起人們的注意與情感上的反應;另一方面,還可以更為深入地揭示主題與形象的個性特點,強化感知力度,給人留下深刻的印象,在傳遞信息的同時給人以美的享受。
Among the elements of the design of brochures, color is an important part. It can create atmosphere, set off the theme, strengthen the visual impact of the layout, and directly arouse people's attention and emotional reaction; on the other hand, it can further reveal the personality characteristics of the theme and image, strengthen the perception, leave a deep impression, and give people the enjoyment of beauty while transmitting information.
4.編排
4. Arrangement
我們在編排設(shè)計一章中講述的各種編排方法、規(guī)律,同樣適用于宣傳冊的設(shè)計。需注意的是,宣傳冊的形式、開本變化較多,設(shè)計時應根據(jù)不同的情況區(qū)別對待。
In the chapter of layout design, all kinds of arrangement methods and rules are also applicable to the design of brochures. It should be noted that there are many changes in the form and format of brochures, so they should be treated differently according to different situations.
宣傳時向大家展示的基本的手段,就像一場活動一樣,沒有好的宣傳,就不會有可觀的觀眾。這個活動就不會很好的被大家所理解。在以后設(shè)計宣傳手冊的制作過程中,注意以上的幾點。這樣就會有了一個具有整體感的濟南畫冊印刷了。
The basic means of publicity are just like an activity. Without good publicity, there will be no considerable audience. This activity will not be well understood. Pay attention to the above points in the process of making the design brochure in the future. In this way, there will be a whole Jinan album printed.
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