With the continuous development of China's economy, consumers' preference for the new and dislike of the old, as well as the brand-new understanding, are related to the development of packaging design. Innovation is the soul of packaging design, but also the core force of the survival and development of packaging design enterprises. Therefore, Shandong printing packaging in the design of personalized packaging to comply with the following principles

1．個(gè)性化包裝設(shè)計(jì)應(yīng)強(qiáng)調(diào)市場(chǎng)調(diào)研，要對(duì)每一個(gè)細(xì)節(jié)都進(jìn)行仔細(xì)的考慮，體現(xiàn)出的一種個(gè)性、一種態(tài)度甚是一種信仰。

1. Personalized packaging design should first emphasize market research, carefully consider every detail, and reflect a kind of personality, an attitude and even a belief of the brand.

2．個(gè)性化包裝設(shè)計(jì)必須加強(qiáng)個(gè)性化的視覺(jué)沖擊力，個(gè)性化的包裝設(shè)計(jì)要巧妙利用色彩制造視覺(jué)沖擊。色彩在包裝設(shè)計(jì)中占有特別重要的地位，因?yàn)椴煌纳誓芤鹑藗儾煌囊曈X(jué)反映，從而引起不同的心理活動(dòng)。

2. Personalized packaging design must strengthen the visual impact of personalized, personalized packaging design should skillfully use color to create visual impact. Color plays a very important role in packaging design, because different colors can cause different visual reactions and psychological activities.

3．個(gè)性化包裝設(shè)計(jì)還應(yīng)有意識(shí)，21世紀(jì)是“綠色主義”的世紀(jì)，環(huán)境保護(hù)意識(shí)已深人人心。創(chuàng)造有利于環(huán)境保護(hù)及人類(lèi)健康的包裝設(shè)計(jì)是當(dāng)今消費(fèi)者和設(shè)計(jì)師共同追求的目標(biāo)。

3. Personalized packaging design should also have environmental awareness. The 21st century is the century of "greenism", and the awareness of environmental protection has been deeply rooted in people's hearts. It is the common goal of consumers and designers to create packaging design which is beneficial to environmental protection and human health.