一、重在體現(xiàn)企業(yè)實(shí)力畫冊畢竟是用來宣傳企業(yè)的，在形象和產(chǎn)品上可以適當(dāng)夸大，但不要太過了。可以把公司準(zhǔn)備執(zhí)行或正在研發(fā)的產(chǎn)品簡單介紹一下。當(dāng)然重要的是一定要體現(xiàn)出企業(yè)的實(shí)力和發(fā)展前景，并給予較高的期望。

1、 The focus is to reflect the strength of the enterprise. After all, the album is used to promote the enterprise. You can exaggerate the image and products appropriately, but don't go too far. You can briefly introduce the products that the company plans to implement or is developing. Of course, it is important to reflect the strength and development prospects of the enterprise and give higher expectations.

二、外觀精美大方一本畫冊在手，無論檔次如何，映入眼簾的定會是畫冊的外觀。精美大氣的畫冊會讓消費(fèi)者產(chǎn)生興趣，必會對企業(yè)的印象產(chǎn)生好感。雖然這類畫冊的費(fèi)用會高一些，但其產(chǎn)生的效果是不容小視的。

2、 The appearance is exquisite and generous. No matter what the grade, the first thing that comes into sight will be the appearance of the album. The exquisite and magnificent picture album will make consumers interested and will definitely have a good impression on the enterprise. Although the cost of this kind of album will be higher, its effect cannot be underestimated.

三、加大信息量如果企業(yè)在大型媒體做過宣傳的話，那么就一定要把這些事件給填進(jìn)去，這樣一來就更有力的增強(qiáng)了企業(yè)的實(shí)力。如果消費(fèi)者看到了這些信息并對此感興趣的話，都會直接去網(wǎng)站看這些資訊，從而加強(qiáng)了消費(fèi)者對企業(yè)的印象，達(dá)到了宣傳的目的。

3、 Increase the amount of information. If the enterprise has done publicity in large media, it must fill in these events, so as to strengthen the strength of the enterprise more effectively. If consumers see this information and are interested in it, they will directly go to the website to see this information, so as to strengthen consumers' impression of the enterprise and achieve the purpose of publicity.

四、根據(jù)自身情況選擇頁數(shù)現(xiàn)在大多數(shù)企業(yè)對于企業(yè)畫冊的設(shè)計來說，多多少少都有些誤區(qū)，都認(rèn)為畫冊做得頁數(shù)越多越好，仿佛畫冊頁數(shù)的多少才能決定企業(yè)形象的好壞。

4、 Choose the number of pages according to their own situation. Now most enterprises have some misunderstandings about the design of enterprise album. They all think that the more pages the album is made, the better, as if the number of pages in the album can determine the quality of the enterprise image.

畫冊頁數(shù)的多少并不能決定企業(yè)實(shí)力的強(qiáng)弱。有的企業(yè)產(chǎn)品很少，8-12頁左右就能介紹清楚。如果硬要弄上幾十頁，多出來的內(nèi)容也都是濫竽充數(shù)，一定會影響整本畫冊的觀賞性。因此，要根據(jù)自身情況量力而行，取其精華，優(yōu)中選優(yōu)。

The number of pages in the album does not determine the strength of the enterprise. Some enterprises have few products, which can be introduced clearly on about 8-12 pages. If you insist on dozens of pages, the extra content is just to make up the number, which will certainly affect the appreciation of the whole album. Therefore, we should act according to our own situation, take its essence, and choose the best from the best.

五、畫冊用語簡單明了畫冊是宣傳企業(yè)的媒介，要讓大多數(shù)消費(fèi)者看明白。因此語言要簡單明了，畢竟看企業(yè)畫冊的消費(fèi)者文化程度不一樣，要滿足大眾口味。

5、 The terms of the album are simple and clear. The album is the media to publicize the enterprise, which should be understood by most consumers. Therefore, the language should be simple and clear. After all, consumers who read enterprise albums have different cultural levels, and they should meet the tastes of the public.

六、濟(jì)南畫冊印刷廠家認(rèn)為優(yōu)良的印刷質(zhì)量畫冊在印刷不要選擇太小的印刷廠，印刷是所有前期工作的終體現(xiàn)，機(jī)器的壓力，油墨的質(zhì)量都會影響畫冊品質(zhì)展現(xiàn)。選擇好的印刷能使企業(yè)的宣傳更有品味。

6、 Jinan album printing factory believes that excellent printing quality. Don't choose too small printing factory for album printing. Printing is the final embodiment of all preliminary work. The pressure of machine and the quality of ink will affect the quality of album. Choosing good printing can make the publicity of enterprises more tasteful.

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